Lori, Founder of Rub that RUBS

Tell me a little about yourself and how you got started.

am a mom with a culinary background that believes foods should not only be good for us but taste great. I like to focus on Farm to Table meals made with whole foods that excite us, to create simple fresh meals. I started rub that RUBS with this in mind and discovered many people wanted a better way to spice up their culinary lives at home. 

What sets your business apart from others alike?

rub that RUBS is an inclusive, small business that celebrates diversity through a wide selection of authentic gourmet blends that highlight various cultures from all over the world. 

Out of all your products, which one is your personal favorite, and why?

This is tough to answer. I love them all. I would probably say Piri Piri. It was the one I was most excited about when trying to source a very specific chili from Africa. I was only going to create this blend if I could make it authentic, To do that I needed African Bird Eye Chili.

If you could jump back in time to when you first started your business, what piece of advice would you give yourself?

Slow down, take days off, and set specific work hours. I work more efficiently when not tired.

Were there ever any times when you wanted to throw in the towel and call it quits? How did you deal with it?

There have been times that challenged me to a point I was not sure if I could continue. Taking time to rethink how I do things and research, research, research got me through tough times. I think it is our customers' messages that help keep me motivated on days when I wonder if I want to continue.


How do you spend your time when you’re not creating?

My children are my everything. I spend as much time as I can with them enjoying an active lifestyle on the ocean, hiking and day trips discovering our beautiful Province Nova Scotia.

What are some of your favorite things about the town or city you live in?

My favorite things are access to the best seafoods and farmed goods in the world. The Farmers Markets and food culture. We have so many locally-owned independent restaurants to enjoy year-round.

Who’s the person, dead or alive, that you would want to have over for dinner?

Julia Child. Her humor and love for education in the culinary arts makes her a favorite person. She is a culinary icon whose life has changed how millions of people view food.

If you could have any superpower, what would it be and why? 

I get this question a lot from my youngest son. My superpower would be flight. Just imagine the places you could go.

If you weren’t a maker, what would you be doing? 

I would be working in a culinary position that feeds our most vulnerable people.